50/50 gives the 10,000 year history of women + power — from setbacks and uprisings, to the bigger context of where we are today. Using her signature, cinematic-thought-essay style, Emmy-nominated filmmaker & founder of The Webby Awards Tiffany Shlain brings us on an electric ride to explore, where are we really on the greater arc of history of women and power? And what’s it going to take to get to a #5050 world — not just politics and board rooms, but truly shifting the gender balance to be better for everyone.
50/50 premiered on Oct 27, 2016 simultaneously live at #TEDWomen and 275 TEDx’s globally, online on @Refinery29 and on TV on Comcast’s Watchable. It is the most viewed long form film Refinery29 has released with 4 million views to date. The film also had screenings throughout the weekend of The Women’s March on Washington.
Recent events have made it loud and clear: we need to have a global conversation about what it’s going to take to get to a 50/50 world, and about the greater context of this struggle toward gender equality. That’s why we are creating an annual 50/50 Day, a day of thousands and thousands of events around the globe, all on the same day, talking and planning about how to get to a 50/50 world — not just in politics and board rooms, across all parts of society. Each of these thousands of events will screen the 20 minute film 50/50, engage with free hands-on discussion kits and robust online resources, brainstorm solutions, and join a global Q&A livecasting the most powerful voices leading this movement. Thousands of events. Millions of perspectives. Join us! 50/50 Day will follow the model of our annual Character Day, which this past fall had over 93,000 events in 125 countries. Sign up below, or visit our FAQ.
Sample Facebook Post: Join the movement on May 10th for 50/50 Day where thousands of companies, schools, organizations, and homes around the globe — women, men, all genders, all ages — will screen the short film 50/50: Rethinking the Past, Present, and Future of Women + Power; engage with free discussion materials that bring to life important research and join a 24-hour global LiveCast Q&A featuring prominent leaders discussing the intersection of gender and economics, health care, environment, politics, race and so much more. #50/50Day. Sign up for FREE at http://www.letitripple.org/films/50-50/!
Twitter: 50/50 Day is on 5/10! Watch films, dive into free resources, join a global Q&A on gender equality. #Gettingto5050. http://bit.ly/2evUTpT
Explore a curated list of organizations working toward #5050 and a more balanced world.
Directed by: Tiffany Shlain
Written and Produced by: Tiffany Shlain, Sawyer Steele, and Julie Hermelin
Executive Producers: Jacki Zehner, Amy Emmerich, Shannon Gibson, Stone Roberts
NPR: Tiffany Shlain, Getting to “50/50”
Refinery29: Watch Director Tiffany Shlain’s Shatterbox Anthology Film: 50/50
50/50 is part of Refinery29’s “Shatterbox Anthology” — 12 short films, all by women directors, that explore the dynamics of women and power. Other directors in addition to Tiffany Shlain include Kristen Stewart, Chloe Sevigny, and Gabourey Sidibe.
(Above) Pre-premiere screening in New York with Refinery29.
(Above): Pre-premiere screening in our hometown San Francisco