50/50 gives the 10,000 year history of women + power — from setbacks and uprisings, to the bigger context of where we are today. Using her signature, cinematic-thought-essay style, Emmy-nominated filmmaker & founder of The Webby Awards Tiffany Shlain brings us on an electric ride to explore, where are we really on the greater arc of history of women and power? And what’s it going to take to get to a #5050 world — not just politics and board rooms, but truly shifting the gender balance to be better for everyone.
50/50 premiered on Oct 27, 2016 simultaneously live at #TEDWomen and 275 TEDx’s globally, online on @Refinery29 and on TV on Comcast’s Watchable. It is the most viewed long form film Refinery29 has released with over 4 million views to date. It then became the centerpiece film for the first ever 50/50 Day, which happened May 10th, with over 11,000 events across the globe all talking about what it’s going to take to get to a more gender balanced world across all parts of society.
On May 10th, over 11,020 companies, organizations, schools, museums, libraries and homes — anywhere people already gather — all screened the film, held discussions and panels, and tapped into a Global LiveCast Q&A featuring 50 speakers talking about how to get to a more gender-balanced world across all parts of society: business, politics, economy, culture, home and more.
Directed by: Tiffany Shlain
Written and Produced by: Tiffany Shlain, Sawyer Steele, and Julie Hermelin
Executive Producers: Jacki Zehner, Amy Emmerich, Shannon Gibson, Stone Roberts
Edited by: Tiffany Shlain and Sawyer Steele
Animator and Designer: Una Lorenzen
Story Editor: Karen Everett
Additional Editing and Writing: Arne Johnson
Sound Design and Mix: Dave Nelson, Outpost Studios, SF
Sound Design and Dialogue: Miik Dinko
Power Backers who helped make this film happen:
Ann Lovell, Barbara Dobkin, Chicken & Egg Pictures, Embrey Family Foundation, Louise Davis, Roselyne Chroman Swig, Susan Morrison, Suzanne Lerner The Harnisch Foundation and Yehudit Sidikman.
Read press, download press kits and stills, and contact us here.
50/50 is part of Refinery29’s “Shatterbox Anthology” — 12 short films, all by women directors, that explore the dynamics of women and power. Other directors in addition to Tiffany Shlain include Kristen Stewart, Chloe Sevigny, and Gabourey Sidibe.
(Above) Pre-premiere screening in New York with Refinery29.
(Above): Pre-premiere screening in our hometown San Francisco