200,000 groups.

128 countries. All 50 states.

One theme: character.

Events in Schools, Companies, Homes

About Character Day

Character Day is an annual global day that ran 2014-2019. Each Character Day, groups in schools, companies, and homes around the globe screened films, used discussion materials, and joined a global livestream conversation about the science of character -- how to develop strengths like grit, gratitude, self-control, curiosity, and creativity. In 2019, over 200,000 groups participated in 128 countries and all 50 states.

A middle school Character Day "bravery flashmob" at Sarasota Military Academy, Florida.

Refinery29 in New York, like many companies, held a Character Day happy hour.

Hong Kong made Character Day a city-wide event 3 years in a row, with billboards, busses that said Character Day everywhere, and government involvement.


Each event would kick off by screening one or more of our short films. Each film comes with discussion materials for all ages. We consider the film the appetizer. The conversation after is the main course!

Character Day Films

The Adaptable Mind (10 mins)

The Making of a Mensch (11 mins)

30,000 Days (10 mins)

Dear Parent (2 mins)

Dear Student (2 mins)

THE SCIENCE OF CHARACTER

THE ADAPTABLE MIND

THE MAKING OF A MENSCH

DEAR STUDENT

DEAR PARENT

Each Character Day featured an all-day livestream of celebrities, authors, scientists, artists, and students of all ages talking about character from different perspectives and fielding live questions from a global audience. 

Global Livestream

Research

We worked with UPENN's ImpactED​ to evaluate the qualitative impact of Character Day on individuals and institutions who participate.

Here are some highlights:

  • 93% reported an increase in their *personal* intention to develop character.

  • 80% reported an increase in their *institution’s* support of character development.

  • 96% reported intention to continue participating in Character Day.

  • 100% reported they wanted more: more ways to engage, more content, and more resources, year-round.

Read the full report and three case studies here.

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