WHY I PLEDGE 5050 is a 4 minute film that looks at, what would it look like to have a more gender-balanced world across all parts of society — economy, politics, identity, culture, and home? And what can we each do to get there? The film opens the door to our brand new 50/50 Action Pledge website WhyIPledge5050.org, which offers 50 specific things you can do to help in #GettingTo5050, whether you’re a CEO, a parent, a student, an educator: all genders, all races, all ages.
WHY I PLEDGE 5050 premiered globally as part of 50/50 Day 2018 (April 26), with roughly 35,000 events around the globe. Find out more about 50/50 Day here.
Directed by: Tiffany Shlain
Written, Produced, and Edited by: Tiffany Shlain and Sawyer Steele
Animator and Designer: Una Lorenzen
Story Editor: Karen Everett
Senior Researcher: Jennifer Traig
Sound Design and Mix: Dave Nelson, Outpost Studios, SF
Sound Design and Dialogue: Miik Dinko