SuperCooperators: Altruism, Evolution, and Why We Need Each Other to Succeed

Source: Greater Good Science Center

Nowak and Highfield examine the phenomena of reciprocity, reputation, and reward, explaining how selfless behavior arises naturally from competition; how forgiveness, generosity, and kindness have a mathematical rationale; how companies can be better designed to promote cooperation; and how there is remarkable overlap between the recipe for cooperation that arises from quantitative analysis and the codes of conduct seen in major religions, such as the Golden Rule.

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