Character Day Promotional Toolkit

Social Media Press Kit:

Use this kit to activate posts easily!

Social Media Language:

Twitter: please retweet this post or use our hashtag: #CharacterDay2016. Include an image for best results!
Facebook: Click on this post and then “Share.” Add any language you’d like to the post.

Tweet or Post on Facebook about your event! See an example below

Character Day Logos for Websites and Materials:

Display our logo on your website and any materials around your Character Day event (link to

Download the Films:

The Adaptable Mind: High ResLow Res
The Science of Character: High Res | Low Res
The Making of a Mensch: High Res | Low Res


Download an editable version of the poster below to add your event information

Download here




Share this poster or hang it on the wall. You can print multiple copies and write info about your event in Sharpie.

Screen Shot 2016-08-25 at 3.02.31 PM

Order Copies or Download File

Newsletter Blurb:

On September 22, 2016, join hundreds of thousands of people around the globe for the third annual Character Day — a free day and global initiative where school districts, organizations, families, congregations of all sizes screen films on the science of character development from different perspectives, dive into free printed discussion materials catered to different ages, and join an online global conversation around the importance of developing character strengths (resilience, grit, empathy, courage, kindness)–all rooted in evidence-based research. Character Day is one day. The resources are available year-round. Learn more and sign up here (takes 2 mins).

Announcement for Your Community to Join Your Event!

We are so excited to be taking part in Character Day on September 22nd! Please mark your calendar’s for XX am right after drop off (Cater to the time of your event) on 9-22 to join teachers, students and parents to take part in a global initiative where school districts and organizations in 85,000 groups in 121 countries will all be screening award-winning short films on the science of character development from different perspectives by an Emmy-nominated film team, dive into free printed discussion materials catered to different ages, and will join an online Global LiveCasted Q & A with experts in character development and how to develop character strengths (resilience, grit, empathy, courage, kindness)–all rooted in evidence-based research.  You can watch a 1 minute trailer of Character Day and find out more at  Look forward to seeing you there!


Join Global Character Day on Sept 22nd

Join us on Sept 22, 2016 for the third annual Character Day! Character Day is an exciting global day where students and educators from around the world screen short award-winning films on the science behind social and emotional learning and character development from different perspectives. Students then dive into free printed discussion materials and resources rooted in evidence-based research that explore the questions, who am I? Who do I want to be in the world, and how can I develop those character strengths (resilience, grit, empathy, courage, humor, curiosity, etc)? All participants are also invited to join an online global video conversation that unifies all the events around the world.

Last year Character Day saw over 6,700 events in schools, classrooms, and organizations with people joining in from 125 countries. Your Character Day event can look and feel any way you would like it to be…..any time of the day, anywhere, and any size. Some schools do campus-wide assemblies, other teachers do specific events in their classrooms. Companies and organizations plan short events throughout the day. The creativity is up to you, and the materials are all free (Films, Periodic Table of Character Strengths Poster, printed discussion materials, a robust online hub of resources and lessons plans and an online conversation with leading experts on Character education from multiple perspectives). You can watch the acclaimed films “The Science of Character” (8mins) and “The Adaptable Mind”(11 min) to get a better sense of what types of films will be shown on Character Day.

Once you sign up, there will be monthly webinars to hear others talk about their inspiring experiences and ideas for hosting different kinds of Character Day events. All you need to do is register (which takes 2 minutes) and all of these materials will be provided for you. Please sign up at!

Other Helpful Resources:

Resource Hub (coming soon)
Discussion Kits