Character Day Impact

For those of you who don’t know the history of Character Day, it started five years ago with an experiment: we’d invite groups around the globe to participate in a global premiere of our new filmĀ The Science of Character, all on the same day, and join a global conversation about the importance of developing character. Since then, that experiment has now grown over 10,000%, from 1,500 events that first year to nearly 200,000, engaging roughly 15,000 schools and an estimated 3-5 million people in 2018 alone.

In 2017 and 2018, thanks to generous support from The John Templeton Foundation, we partnered with ImpactED at University of Pennsylvania to evaluate the qualitative impact of Character Day on individuals and institutions who participate.

  • 93% of Character Day hosts reported participating in Character Day increased their personal intention to develop character.
  • 80% reported participating increased their *institution’s* support of character development.
  • 96% reported positive experiences and intention to continue participating in Character Day.
  • 100% reported they wanted more: more ways to engage, more content, and more resources, year-round.


Summary of Final Report

Case Study 1: Yavneh Day School
Case Study 2: Diablo Vista Middle School
Case Study 3: Branchburg Central Middle School