We love our partnership with Refinery29! This all began on a snowy day at The Sundance Film Festival January of 2016 when I (Tiffany Shlain) and Julie Hermelin met with the fabulous Amy Emmerich & Shannon Gibson from R29. From that great mtg, we made a our 20 minute film “50/50: Rethinking the Past, Present & Future of Women + Power” for their Shatterbox Anthology. “50/50” premiered 2 weeks before the election at TEDWomen and on Refinery29. We had thought this film would give us context for our new era of women and leadership in our country. The morning after the election, it was clear we had to double down on this issue of getting to a more gender balanced world and we decided to create 50/50 Day based on our global day our film studio creates called Character Day. We sent out an email that day after the election but officially announced it together at the Women’s March on Washington in January on facebook live at special screenings of 50/50 in DC.
From this amazing partnership for 50/50 Day, the following goodness has flowed:
We look forward to many more collaborations together:)*
See the 1st Annual 50/50 Day Highlights and sign up for 50/50 Day 2018 here.