Our Story

Led by Tiffany Shlain, Emmy-nominated filmmaker and founder of The Webby Awards, the team at San Francisco-based 501c3 Let it Ripple has had four films premiere at Sundance, has won over 80 awards, and has had four of their films selected by The U.S. State Department to screen at embassies around the world to foster dialogue across borders.

Let It Ripple’s mission is to use film, technology, discussion materials, and live and virtual events to engage people in conversation and action around complicated subjects that are shaping our lives, and updating these topics through an engaging, accessible, 21st century lens. Over the past ten years, the team has created and distributed 28 films, engaged over 50 Million people in dialogue, and created a new way of making films called “Cloud Filmmaking,” where they make films collaboratively with people all over the world.

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Tiffany Shlain

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Mother. Wife. Red lipstick. Hats. Tiffany Shlain is an Emmy-nominated filmmaker and founder of The Webby Awards. Her films and work have received over 80 awards and distinctions including a Disruptive Innovation Award from Tribeca Film Festival and NPR’s list of best commencement speeches. She closely follows the latest developments in technology, neuroscience, feminism and footwear. Four of her films have premiered at Sundance, including her feature documentary “Connected,” and “The Tribe,” which explores American Jewish identity through the history of the Barbie doll.  The US State Department selected four of her films for The American Film Showcase. As a speaker, Tiffany has presented at Harvard, NASA, and was the closing speaker for both TEDWomen and TEDMED. Her original series “The Future Starts Here” has received over 40 million views. She is co-founder of Character Day, a global annual event for schools and organizations on the science of character and that had over 90,000 events in 125 countries. Her new film “50/50: Rethinking the Past, Present & Future of Women + Power” premiered at TEDWomen and Refinery29. While Tiffany loves technology, she pries off its tentacles once a week for technology shabbat with her family.  Twitter @tiffanyshlain

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Cloud Filmmaking

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Cloud filmmaking began as an experiment to solve a problem. There are so many organizations in the world doing amazing and important work, yet don’t have resources to create films that speak to the power of their work. We thought, what if we could leverage the power of the Internet, and the fact that we are so connected through social media and devices all the time, to make films collaboratively with people all over the world that speak to the highest level of what connects us as humans…and then we offer those films for free to any nonprofit with their logo and call to action at the end. So instead of lots of resources going into one film with one message, we would make one film (collaboratively with people around the world) that would easily turn into thousands of films with thousands of important messages.

We made the first Cloud Film in 2011, called A Declaration of Interdependence. It started with us rewriting the Declaration of Independence to be about interdependence instead. We then posted the script across social media and on our site, and asked people to turn on a cell phone camera and read whatever part of the script spoke to them most. Thousands of submissions poured in. We edited together the film, with music by Moby, and realeased the first “Cloud Film” to the world. We then invited the world to help us translate the film into as many languages as possible. In less than a month, it was volunteer translated into 69 languages. We then started offering free customized versions of the film to nonprofits and schools, making over 1000 in the first year. To date we have made six Cloud Films. The last three have turned into the backbone of our global initiative called Character Day.

Meet the Team

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Check out the team that makes it all happen!

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Board of Directors

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Meet our fabulous board who guides and advises us.

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