Our Story

Let it Ripple Film Studio in San Francisco is led by Tiffany Shlain, Emmy-nominated filmmaker and founder of The Webby Awards. Shlain has had four films premiere at Sundance, has won over 80 awards and distinctions, and has had four films selected by The U.S. State Department to screen at embassies around the world to foster dialogue across borders.

Let it Ripple’s mission is to use film, technology, discussion materials, and live and virtual events to engage people in conversation and action around complicated subjects that are shaping our lives, and updating these topics through an engaging, accessible, 21st century lens. Over the past ten years, we have created and distributed 30 films, engaged over 50 million people in dialogue, pioneered a new way of making films we call “Cloud Filmmaking,” where we make films collaboratively with people all over the world, and founded a new model to start global conversations with screenings and discussions across all continents on the same day, with a combination of live and virtual events.

Our annual global day Character Day is now in its fourth year. It has grown from having 1,500 events its first year, to 6,700 events its second year, to over 93,000 events in 125 countries and all 50 states this past fall. The fourth annual Character Day is set for September 13th, 2017. We are now launching our newest initiative — using the same, unique, successful model of Character Day, the first annual 50/50 Day — a global conversation with thousands of events all focused on how to get to gender parity — launched on May 10th with over 11,000 screening discussion events in all 50 states and 63 countries.

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Tiffany Shlain


Mother. Wife. Red lipstick. Hats. Tiffany Shlain is an Emmy-nominated filmmaker and founder of The Webby Awards. Her films and work have received numerous awards and distinctions including a Disruptive Innovation Award from Tribeca Film Festival and NPR’s list of best commencement speeches. She closely follows the latest developments in technology, neuroscience, feminism and footwear. Four of her films have premiered at Sundance, including her feature documentary “Connected,” and “The Tribe,” which explores American Jewish identity through the history of the Barbie doll.  The US State Department selected four of her films for The American Film Showcase. As a speaker, Tiffany has presented at Harvard, NASA, and was the closing speaker for both TEDWomen and TEDMED. Her original series “The Future Starts Here” has received over 40 million views. She is co-founder of Character Day, a global annual event for schools and organizations on the science of character and that had over 90,000 events in 125 countries. Her new film “50/50: Rethinking the Past, Present & Future of Women + Power” premiered at TEDWomen and Refinery29 and was the film used to launch a global conversation on gender equality called 50/50 Day on May 10th. While Tiffany loves technology, she is on her 8th year of turning off all screens with her husband and daughters (yes one is a teenager) for what they call their technology shabbats which she explores in her films and writing. Twitter @tiffanyshlain

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Cloud Filmmaking


Cloud filmmaking began as an experiment to solve a problem. There are so many organizations in the world doing amazing and important work, yet don’t have resources to create films that speak to the power of their work. We thought, what if we could leverage the power of the Internet, and the fact that we are so connected through social media and devices all the time, to make films collaboratively with people all over the world that speak to the highest level of what connects us as humans…and then we offer those films for free to any nonprofit with their logo and call to action at the end. So instead of lots of resources going into one film with one message, we would make one film (collaboratively with people around the world) that would easily turn into thousands of films with thousands of important messages.

We made the first Cloud Film in 2011, called A Declaration of Interdependence. It started with us rewriting the Declaration of Independence to be about interdependence instead. We then posted the script across social media and on our site, and asked people to turn on a cell phone camera and read whatever part of the script spoke to them most. Thousands of submissions poured in. We edited together the film, with music by Moby, and released the first “Cloud Film” to the world. We then invited the world to help us translate the film into as many languages as possible. In less than a month, it was volunteer translated into 69 languages. We then started offering free customized versions of the film to nonprofits and schools, making over 1000 in the first year. To date we have made six Cloud Films. The last three have turned into the backbone of our global initiative called Character Day.

Meet the Team


Check out the team that makes it all happen!

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Board of Directors


Meet our fabulous board who guides and advises us.

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